HootSuite (www.hootsuite.com) is a website and online brand management service, which publishes to websites such as Facebook, Twitter, LinkedIn, Foursquare, MySpace, and WordPress. It is also a Twitter client. The service, created by Invoke Media, but later spun off as a separate entity, was founded in November 2008 and launched in December 2008. Version 2 of the client was released on July 31, 2009. The iPhone version of HootSuite was released on December 9, 2009.[5] An Android OS version of the application also exists.
The HootSuite software has won awards from Mashable at their Open Web Awards 2009,[12] the Canadian New Media Award,[13] the Shorty Awards,[14] and "Best Twitter app" from Australia's mX newspaper.[15]
HootSuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities [16]. The most well known competitors of HootSuite include TweetDeck and Seesmic. Each of the big three dashboards pursues innovation strategies that emulate the most recent feature enhancements of the other two; for example, TweetDeck launched with a desktop application based on the Adobe AIR platform, and eventually Seesmic rolled out its own Desktop version.
I have been using Hootsuite for posting and scheduling articles in Facebook, Twitter and LinkedIn. It provides you a birds eye view of all your Following and Followers in Twitter and Posts in Facebook. Plus you can post contents from your RSS feeds to SMM engines. Try it out.
No comments:
Post a Comment